| | |  | Professional & Technical | Home » » » The Tipping Point: How Little Things Can Make a Big Difference | | | | | | | Description: | | This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems. | | | Features: | |
• ISBN13: 9780316346627
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Malcolm Gladwell | | Paperback:
| 304 pages | | Publisher:
| Back Bay Books | | Publication Date:
| January 07, 2002 | | Language:
| English | | ISBN:
| 0316346624 | | Package Length:
| 8.2 inches | | Package Width:
| 5.5 inches | | Package Height:
| 1.0 inches | | Package Weight:
| 0.35 pounds | | Average Customer Rating:
|  based on 1098 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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Good, quick readMar 19, 2010
I call shenanigans on some of the assumptions made in this book, but it's a good, quick read and might change your assumptions about how to approach some problems.
 Riveting and PracticalMar 16, 2010
One of the greatest books I have recently read. This is a real paradigm shifter.
The central argument of the text, is expressed most elegantly in Gladwell's ending,
"Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped."
Small changes in key variables can make an enormous difference.
Although Gladwell doesn't mention it, tipping points are at the fabric of history. An Austrian Archduke is murdered and Europe is at war. A German writer gains prominence, and the Soviet Union falls behind a curtain. A group of men board unnoticed on September 11, towers collapse, regimes fall and American history pivots.
In the world of business, success or failure also often rests upon the slightest crucial change. Hush puppies sales go in an unplanned surge from thirty thousand sales a year to an international phenomenon, purely as a result of the opinions of fifty innovative youth. Murder and serious crime in New York City plummets in the mid nineties as a result of a clamp down on graffiti and fare evasion.
Our brains are ill designed to grasp the enormous power of tipping points. Small changes really can make all the difference.
This is an inherently practical book. Gladwell defines and describes ways to identify and influence tipping points.
Well worth reading.
0 of 1 found the following review helpful:
 Interesting Viewpoint - But That's ItMar 11, 2010
Didn't do too much for me. An insightful viewpoint on how the world is connected to one another - but hardly a practical viewpoint. Perhaps it suffices for a light Tuesday afternoon train ride, but don't expect to walk away with some tangible notes on how to reinvent your business, your products, etc. Hardly a business book.
Boyfriend loved itMar 08, 2010
I got this book for my boyfriend as a present, and he started reading it right away. He loves the author
1 of 1 found the following review helpful:
Very Well Written!Mar 04, 2010
I thoroughly enjoyed reading this book. Actually, I lost my first copy and bought another copy because I wanted to finish it. It makes you look at things in a different way--good read.
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